Choosing your dress is a very important process that requires certain time. It’s better to plan your 1st appointment about 6-8 month prior to your wedding date in order to choose your style first and then concentrate yourself on a more detailed search.
Below we would like to give your some general advice on how to choose your wedding dress based on your morphology.
The most important advice from our designers is: Be yourself, in your wedding dress as well!
IF YOU ARE NOT VERY TALL…
The first piece of advice for a bride that is not very tall would be to expose as much skin as possible in the upper and lower part of her body.
Regarding the forms, I would recommend wearing non-covered shoulders, for instance, a strapless bustier, to show her legs with a short skirt or add a wide belt around the waist to visually lengthen the silhouette.
As to the fabrics, light and flexible materials, worn close to the body, will lengthen the line the best.
Among Modelatti short models, “Eskimo” (classic and young), “Assa” (modern and somewhat daring) or “Agness” (trendy cut) would work perfectly for a cheerful personality and dynamic women of a rather small size. Models “Toskana” and “Alliance” would be an interesting solution for those looking for long dresses.
IF YOU HAVE WIDE SHOULDERS…
In this case the form should not be the first thing to consider! There is no 100% receipt. A bustier, an American neckline all this does not work alone. Your size and your curves are also very important. This is indeed the look together that counts and also the personality of the bride. You can also play on asymmetries to avoid attracting too much attention to your shoulders.
Modelatti would advise such models as “Medina” (asymmetry), “Pelageya” (americane neckline) or “Adelle” (lace straps).
YOU ARE TALL AND SLENDER
With such a profile, you can wear any dresses you want! The must for you is to wear the styles that enhance your model-like lines: the forms close to body open from the knees, known as “mermaid” , “A”-forms (sometimes they are more comfortable, as they are not too tight at your knee level) or even “empire”-style. Short dresses will also look nice on those who want to wear them for their civil marriage, or look completely different for their main wedding day.
Modelatti would advise such models as “Aurora”, “Ajour” (can be worn with a bolero for a more lacy look) or its twin “Absente” (more glamorous and bohemian version). Also “Indi” or “Ireland” (for more modern brides) can be an interesting solution.
We hope that this information was helpful and will be happy to see you in our showrooms.
Let us give you a couple of insights in the mystery of the wedding dress creation. One of the most important features of your future bridal gown is a real bustier incorporated in the upper part of your dress.
You do not necessarily notice it while looking at a dress on a hanger, but once put on, it simply falls on you without any fitting. The dress shapes you by highlighting your waist and you simply do not feel it.
How to identify this high quality wedding couture while picking up The Dress, and not confuse it with millions of imitations? It’s quite simple, and you don’t need to be a tailor to do it. The bones of a bustier (at least six) should be always combined with a lace at the back of a dress to make them fall correctly on you.
Unfortunately, nowadays, only few European bridal brands can boast of preserving such couture traditions in their dresses. The mass production has almost killed this unique technique in bridal wear.
Modelatti is proud to have maintained high quality couture thanks to its homemade patters and 100% European production. Have a look at our collection and make your own judgment.
Q: Now let’s go away from politics, globalization and other serious things for a moment. Could you tell us how your creative process looks like? Where do you get your ideas from?
A: For any designer inspiration is very important, it’s true. Unfortunately it’s not like a task or a goal to achieve, it needs certain emotional tuning. I guess we simply keep our eyes wide open in an everyday life, and ideas come even from most routine things. But our best inspiration is the brides – these girls that come to our showrooms with wide open eyes, full of dreams, ideas and emotions.
Q: So you also are present in the showrooms?
A: Not on an every-day basis, but we are quite often present at fittings. For us it’s very important to have this contact with future brides. Actually it’s a win-win situation, as brides receive a highly professional designer consultancy, not a simple try-on of a row of dresses and we, in our turn, manage to stay “updated” to consumer needs.
Q: Do your brides actually know that they are being served by one of designers? Another particular moment is that you mentioned that you did not what to publish your photos. Why?
A: We never unveil our essence, so our client will never hear: “Hello. I’m the designer of the brand Modelatti. Nice meeting you.” We are part of a big team. Each professional in our team does its job, and quite often it is not seen for the general public. But still this job is very important. And the dress a girl chooses for her most important day has all these jobs or values combined in it, not only pure design. So we think that it’s ethically correct not to be public, as otherwise it undermines the importance of the rest of Modelatti team.
Q: You talk about innovative design. Can you give us more details about your dresses and talk to us about styles you have.
A: In order to meet the whole spectrum of tastes we have several major lines in our collection. The most innovative one, which is called “IN SOUL”, depicts our most unusual approach to the bridal dress. It’s inspired by the architectural background of one of our designers and also holds some ethnical content that is well pronounced in the names of some dresses “Tokyo”, Murakami”, “Prussia” etc. “IN SOUL” collection is proposed in a newly developed satin quality, which represent a new generation of bridal tissues, giving perfect lines and an extremely pure look. Here we add unusual colors, use non-standard combinations of materials (linen +lace) which allow to completely change visual and design aspects of the dress. For those brides who are not ready to experiment with colors, we always propose a neutral model with more traditional finishing (for instance model “Pelageya” vs “Picasso”).
Another distinctive point is our innovative approach to a modern princess look. It’s true that the majority of brides dream about a princess fairy tale that influences them deeply from the very childhood. But our life changes, and today princesses look differently – they are more dynamic, trend-oriented and innovative. They what to look stylish and different even wearying a princess dress. So, Modelatti proposes various cuts for all types of body proportions in all possible variations of materials (lace, linen, tulle, taffeta etc), skirts and bustiers (with straight, sweet-heart or semi-heart finishing) for a complete spectrum of tastes.
We also make a strong point on short dresses in our collection. We see our brides coming with more and more creative ideas in terms of a wedding place selection or a bridal ceremony as such, so short dresses are more and more looked for being most practical in wear. Along with traditional short dresses like “Eskimo” or “Present”, we propose our innovative design ones like “Assa” or “Abba”.
Q: Is Modelatti available to buy outside of Switzerland? Where can future brides buy your dresses?
A: Yes, in 2013 Modelatti starts its new initiative – an Online Shop that first will be available in Switzerland and France, our closest market. The shop will be operational at the beginning of the new bridal season in September – October 2013.
In order to support our future French brides in their choice, we are currently selecting bridal boutiques that can represent our brand on the market. We will propose three to five major Points of Sale well spread all over France. This selection will be based first of all on the expertise of the staff working in the boutique, as brides have to be well consulted. An easy access, wide variety of choice and availability of other European brands in the boutique will be another key point in our selection.
Q: Are there any other initiatives?
A: We do not want to open all our strategic plans, but one more initiative that we would like to mention about is our willingness to participate in UNGET (United Nations Girls Education Initiative).
All what we create if for women. 90% of the staff participating in Modelatti dress creation are also women. They all received good education and could develop their talents, as they were fortunate to be born in countries with good educational system and equality of right. Unfortunately, it’s not the case everywhere in the world, as you know. Quite many talented young girls should follow certain religious rules, and stay illiterate. Our team has decided to make our small contribution to the UNICEF programs aimed at this problem and donate 10EUR/CHF/USD from each dress sold. We hope that it will be an initiative supported by other designer or major players on the market.
Q: This is our first public interview with the designs of Modelatti. Let me start from asking how you all met and where the idea to create a new bridal brand came from?
A: We were developing separately, each in its own field of activity – architecture and couture. We were always in love with fashion and particularly with bridal wear. Each being a professional in his own field of activity, we realized that our cooperation can be extremely productive. Best practices in couture traditions supported by a fresh trend coming from architectural design have burst into very interesting innovative designs with top-quality fit.
Q: But did not it already exist on the bridal market – designer dresses? What is new?
A: Yes, there are quite many designer dresses on the market nowadays, but the amount of industrial dresses, very often bad copies of designer ones has become enormous nowadays. In the end it has divided the bridal market into two extremes: high-quality designer dresses sold mainly in boutiques with extremely high prices and margins or low-quality industrial dresses, very often sold via internet, for small budgets. The brands in the middle segment, proposing good quality at medium prices started gradually shifting towards cheap production in Asia, and in the end there are less and less dresses proposed for brides, that look for a quality designer dress but are neither ready to pay the price of a car for it nor wear a bad-quality industrial copy. So the goal was to propose a dream dress at a competitive price.
Modelatti has decided to open its professional showrooms in Lausanne and Zurich for general public to speak directly to future brides. Such an initiative allowed us to test our innovative design, to see what styles brides look for, what materials and colors they prefer, and what price they are ready to pay for a quality design product. After searching for European suppliers that could propose most competitive prices, in order to meet this goal, Modelatti has succeeded in proposing a diverse innovative collection for young and trendy brides, with 100% European production.
Q: It’s quite interesting, as there are more and more talks that European professionals lose their jobs because of globalization. It sounds almost like a miracle nowadays.
A: It’s true, that the economical situation is quite serious, not only in Europe, but also in the US. But if the correct product is proposed at a correct well-balanced price thanks to clever economies, it’s quite feasible and our Swiss brides can prove it. It was also quite important for us to give jobs for local Europeans producers and we are happy that it was possible to achieve.
Q: But what is so wrong about bridal production coming from outside of Europe? I can feel that you are against it? Are you afraid of competition?
A: No. We are not. We can’t be, as making a bridal dress is a very difficult production process, involving top professionals, sometimes having 10+ years of experience. The bones used for bridal bustiers, and mainly their placement, which results in a “Perfect Fit” concept proposed by Modelatti, requires the best practices involvement. Such couture tradition has never existed outside of Europe and thus can’t be competed. What new production channels, such as China, Taiwan and others can propose for, let’s say sports industry, is impossible to realize in such a particular industry as bridal, without impact on quality, of course. To say nothing about lace, that is remarkably different in quality as well.
Q: But how a bride can distinguish a real European quality dress from its cheaper version? Especially choosing via Internet? More and more girls buy their dresses via net, right?
A: We have a very good explanation on our Internet site on” Why” page, but briefly I can put it as following: “A quality dress fits perfectly, even if the size is not quite right. It will never have the emptiness in between the breasts; it should fit as a bra. It should be light when you wear it, as the bones hold it on you and it should look as nice and beautiful from inside and as from outside.” You can also calculate the bones in the bustier. A high-quality bustier should have at least six bones; otherwise the perfect fit is a fairy tale and has to be supported by the professionalism of the tailor that will have to adjust the dress for you.
For those who prefer to buy via Internet, I would suggest to check first if there’s any after-sale service, exchange guarantee etc. Also look at the photos. If the photos are not very impressive in terms of quality, or if there’s no possibility to view details, it’s better not to take a risk buying such a dress.